At the foundation of any good communications project lies clear strategic planning. It doesn’t have to be costly and convoluted, though – this is simply about selecting the right options and use of resources.
A video company might tell you that the answer is a video, or an advertising agency could recommend doing what it does best. Lucid’s solution is to agree with you, in marketing communications terms, where you stand right now, where you want to get to and then the best way to get there. Oh, and also how to measure and recognise when you get there.
We won’t try to dictate or patronise. We simply listen, prompt, advise, and deliver the agreed strategy, using single or multiple communications methods to ensure we reach and influence the right people. We keep strategy simple – that’s the Lucid way.
Strategic planning is more than communications. It is the opportunity to assess and realign if necessary the
objectives and resources: financial, physical and human,
to achieve agreed goals.
At Lucid we have well-proven answers. We listen and help
to align the organisation to achieve ‘a desired end state’.
Each is different.