Communication is, of course, a two-way process. Gaining understanding of your target audiences, whether through formal research or less formal gathering of opinion, information and ideas, is important for devising, delivering and tracking impacts of marketing and PR.
We always want to absorb what our clients know or hear already, as valuable ‘seedcorn’ information at the start of any project.
We also manage structured market research for clients, from regional, national and international perspectives. We explore the behaviour, trends and decision-making criteria of target customer groups and recommend appropriate responses.
In our wider range of communications work, we also use objective research to measure the effects
of campaigns against objectives set for them.
In sectors from construction to energy, IT and service
industries, we gain professional market insights, the Lucid way.