Latest Posts
Journalists and PR’s
03/02/2012
John Ross, a journalist with The Scotsman and Scotland on Sunday for the past 16 years, joins the Lucid team. Here he addresses the question – are journalists the best people to speak to other journalists?
When should you shake the hand of an Arab woman?
08/08/2011
When should you shake the hand of an Arab woman? A discussion with a client last week about cultural sensitivity reminded me of my time in Saudi Arabia. Few British managers would have experience of everyone in a meeting room standing up as you entered the room: officer on deck! The respect given to a [...]
Sea of yellow
Geva Blackett is the Lucid expert on Public Affairs and has many years of experience as a lobbyist operating at Holyrood, as well as the Westminster and European Parliaments. Here she gives her thoughts on the ‘sea of yellow’ – the huge wins in the Scottish Parliamentary elections in May of this year – ahead of MSPs returning to Holyrood on 5th September.
Get your feature published – by Susan Welsh, feature writer with the Aberdeen Press and Journal
Susan Welsh is a features writer for the Press and Journal. She has been a journalist for 15 years and was formerly features editor of the Aberdeen Evening Express. She has written on topics as diverse as spending the night in the late Queen Mother’s home, the reputedly haunted Castle of Mey; make-up for men; and why Bill Wyman was happy to leave the Rolling Stones. Find out how to make sure it’s your feature that’s well received.
Be noted in the music press – by leading arts journalist, Sue Wilson
Sue Wilson is a freelance arts journalist of 20 years’ standing, whose work has appeared in the Scotsman, Scotland on Sunday, the Sunday Herald, the Guardian, the Independent, Songlines magazine and other publications. Read her tips for getting into the music press.
Hubs and Spokespeople
29/07/2011
Bob Kass is PR and Marketing Manager at Lucid. He has considerable media, communications and wider marketing experience in the public and private sectors. This blog is about succinct brand positioning.
Web Video: Cutting to the Chase by Ian Forsyth, Director of Development Partners
07/06/2011
Ian Forsyth is a Director with Development Partners which delivers business, training, film and web streaming advice for corporate and public sector clients
People are People by Marc Michaels, COI
03/06/2011
Marc Michaels has been in the Direct industry for 25 years and is writing in a personal capacity. He is currently Director of Direct and Relationship Marketing and Evaluation at Central Office of Information (COI).
Three Hot Media Tips by John Ross, The Scotsman
John Ross is a journalist with national newspaper, The Scotsman. He writes about various news, education and business developments.
Social Links: Facebook Audioboo LinkedIn Twitter Stay Lucid: Bookmark us Newsletter Signup Download Profile