Sample Training Day

Our media training combines theory with a great deal of practical learning. Here is a typical agenda for a full intermediate training day which will normally be held at the BBC or at STV (please remember that the key message building and practical sessions are focused specifically on the needs of our clients):

09:30 Introductions, review of media experience to date, course objectives and timetable.

09:45 Your story in 60 seconds
Practical exercise – how to prepare for that important soundbite

10:15 Inside journalism
The Media explained – what makes a good story for the press – examples of how they have reported on issues concerning your organisation. How you can become a valued and sought-after source of information to the media. Discussion on the main priorities for your organisation.

10:45 Coffee/Tea

11:00 Key Message Development Workshop
An intensive session to develop the key messages which will provide positive and widespread media coverage.

11:30 You’re Live On Radio
Experience 1-1 interviews, phone-ins and lively debates.

13:00 LUNCH

14:00 Television News Explained
Top Tips on how to get the most from a TV interview opportunity. An intensive session on the key tactics which will ensure that you are in control of any interview. With video examples of what not to do!

14:30 Camera, Lights, Action
TV Interviews, filmed by a TV News crew in our training room or outside. Hear at first hand how to make camera crews your friend, not your foe. Interviews will be played back and critiqued.

15:00 Coffee/Tea

15:15 And Finally…
Final opportunity to practice those interview techniques as a down-the-line interview as from a remote studio. Record, playback and critique.

16:30 Review/discussion/close at 17:00