Copywriting

"Your manuscript is both good and original, but the part that is good is not original and the part that is original is not good."
Samuel Johnson

As businesses and organisations, so much of our communication with our audiences is through the written word. Annual reports, corporate brochures, websites, adverts and... well, the list can be endless. Even radio and tv advertising starts with a script.

Your communication projects speak for your business and consequently, represent your company when you can’t be there to speak for yourself. This means that getting those communications right is of enormous importance. Lucid has tremendous award-winning experience in writing many different types of copy. We even do 'original and good'.